It’s been a while since my last post…I know, shame on me for not keeping up, but i’ve been flat out in other areas.
Anyways, here’s another change from FB for the better.
Facebook have now extended the character limit on our page tab applications. Before the change it was limited to just 16 which was a little skimpily and the new 100 character limit will leave things a lot easier to get your point across of what’s really inside your page.
I think the move is a good one from the team, although longer names may cause less tabs to be displayed above the fold, this change will allow all admins to be more accurate and precise when it comes to drawing the attention of the visitor.
The perfect example of this would be, a 16 character tab name, would have had the characters “loose weight”, now with the new change limit of 100 characters the admin can now show more and name the tab something like… “Loose 10 pounds in 10-Day Sign Up For Free”.
The 100 character tab is more precise and tells the visitor straight away what they’re going to receive, you should also have this on the actual page they land on too, but a lot of people are quick browsers and like to skim over pages, so when they land on whatever tab you have set up for the landing page, skimmers of a page usually look for areas that stand out to them, so your tabs have a better chance of getting a click through rate when they stand out on the left hand side.
Facebook made changes back in February 2011 and moved the tab bars to the left hand side, before this they were on the top of the page.
Moving the tabs to the left hand side of our pages leaves things like this possible, before when the tabs were on top, it would have been difficult to have done this, so usually when Facebook role out a new change, it’s usually for the best.
Remember you could also rename your tab with urgency, saying something like…Prize Giveaway Almost Finished…Grab It Now! 24 Hours Remaining. This could certainly grab attention where curiosity is concerned, getting them to click through.
Well, that’s just another change Facebook have made and I’m sure they’ll be plenty more. If some new changes come along I’ll keep you posted.
P.S. by the way, what’s been keeping me from blogging, is the fact that I’ve been doing a series of free videos on Facebook pages, which I’m glad to say are finished…well maybe another week yet as I have to put some finishing touches together, like building a little mini website, attaching links and so on, lol. Now that these 26 videos are out of the way, I have plans for another 20 plus videos on using Facebook as a marketing tool to drive traffic.
Facebook can be a fantastic platform to drive traffic, I know a lot of you have been asking, do you think Eamon it is the (B’s & E’s) of where I should be concentrating my efforts…my answer is absolutely, but bare this in mind guys, Facebook is a MARKETING TOOL, which will drive you endless traffic when you get to grips with it, but there is a lot more to Internet Marketing that goes hand in hand with Facebook and that is an entirely different platform to be learned. Internet Marketing reaches a wider range altogether.
All the best and don’t give up.
Eamon.
