3 Very Effective Rules for taking part in Social Media
When doing social media in your line business, nothing beats doing it right. There are many companies today putting a lot of emphasis into using social media, some rush head first without thinking. Many will rush into taking the easy option, where they think it’s OK to use tools of the trade designed to help with social media, only to find they’re not implementing them correctly, which gives a poor result and even hurts their reputation.
When using social media, there are many resources available. However, not planning a successful strategy and having the proper preparation set in place, your social media endeavours will fail. Below are 3 do and don’t methods to look at, before you move on.
1. Engage yourself during working hours.
If that’s your 9 to 5 job, keep up the efforts during working hours. Remember that around the globe is never going to be on the same timeline as yourself. Take for instance facebook and twitter. Some people won’t take the extra effort out of hours. I like to check in now and again to keep tabs on what’s happening. It’s important to keep a careful check-in on these social networking sites every day, other people fail to see that you need to be checking in on these sites on a regular basis and not just showing up for 30 minutes at a time a few days a week.
Lets take twitter for instance, I tweeted esteem to a follower and emailed them on something else, but it took them weeks to reply back, now that’s not good for a big marketer who has a well known brand and is advertising it on their website daily. They’re not using their social media properly to it’s fullest, they had only 700 followers when I last checked and their face book page was a similar story. If your thinking of using the social medias for your business, you need to engage more often.
2. Don’t Be Self Promoting Yourself.
When joining forums, be sure and give not take all the time, saying that it’s ok to take at some stage where you can use the forum to give back to yourself, but before that when you’re on a forum you want to give the viewers some value. A lot of people come to forums for an answer to a problem, your job is to give them that answer and not always direct them to your website.
Let me give you an example, I was browsing a forum and saw someone asking for help. There was a response from a marketer that had the answer, but? the person looking the answer had to click the link and be taken to their website for the answer. Now! You’ve got strict moderators on this forum, they saw the post as self-promoting and took it down. I went and viewed the business owners account and found they had done the same with other answers that needed answering and they were taken off also. When you’re on a forum try and answer some of the questions on the site and not always link back to your site, it is OK to occasional link back to your site, but give value on the forum first, then leave your link. Moderators don’t mind you linking back as long as you’ve left a good response first. This answer you gave stays up on the site for not only the person you answered it for but someone else that may come along with the same problem.
3. Understanding Social Meida
Remember it all boils down to the understanding of social media here, social media should always be carefully weighted up before making a decision about putting marketing up front. When considering social media, build up your reputation first and market slowly. Remember it’s about building relationships and spending time with the people and having regular conversations, with the ones you want to connect with.
If you give plenty of value to people that find you interesting and they see you as an expert, all the rest will fall into place and you can then start to promote your business slowly but surely to them and get everlasting results. One finial thought! If you do social networking correctly, I guarantee you’ll reap the rewards on the other side.
All the best Eamon.