Squeeze Page – Content Writing Help

Lots of newbies coming online are looking for squeeze page content writing help

Are you one of those people that is looking for squeeze page content writing help?

Well lets dive in and cover a little on what it really is and how to go about setting one up.

So what is a squeeze page?

Usually when one sets up a squeeze page, it has something free, or has free samples of something to give away for the purpose of capturing names and emails, but it’s not always the case of giving something away for free.

Lots of times people will set them up with a low entry fee at the outset, say $10 -  letting the reader know the product delivers value; therefore, this gets straight to the point and will eliminate and freebie seekers, pulling in the people that are willing to spend – that’s to say your buying customers…

Your squeeze page is simply a name given to a one page website, where it’s primary role is to capture the name and email of the visitor who lands on it when browsing, which gets them to join your list.

That’s basically what it is, the name in itself kind of gives it away – the word squeeze is to simply try and squeeze peoples names and emails…

A lot of marketers will preach that you should always use a squeeze page as an entry page into your other products or site, meaning: for them to access your main site, they must hand over their name and email to get in. This way is very favorably and creates a list for you.

Most squeeze pages are set up with a free product attached, meaning if the visitor gives up their name and email they’ll receive a free gift – it may be a free eBook, audios, videos and so on. Not all the time when people create a squeeze page will they offer a free gift just for signing up as I mentioned earlier. Marketers like to test with a low offer, say a $7 – $10 item; where they’ll want to know straight off the bat who their clientele are going to be, i.e., they want to know who is willing to get their credit card out.

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A big mistake most people make when setting up a squeeze page is: giving… (way-to-much-choose-to-the-reader). The only items that should be on your squeeze page are…a good headline, a good sub-headline, benefits and call to action, also your opt in box which goes without saying . What you’re trying to attempt here is to either get them to sign up on impulse, or leave. This actually increases your opt in rate, letting you know what people are actually looking for the information you’re providing, if they in-fact sign up – there’s two things that can happen here…they knew it was free and were curious to know what lay behind the squeeze page…OR, they really were looking for that type of information you were handing out, through time, once they sign up and you have them in your auto-responder, you’ll be able to figure out who them actual people were that were actually looking for that information, so job done either way.

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The Headline:

This is the Deal Breaker right here, having a great headline will either instantly catch the reader or not, so if you don’t already know this, statistics say that you’ve got between 5 to 10 seconds to capture that reader once they land on your page. Note, some people like to use a pre-headline in red, just before the main headline to catch the readers awareness even more, this is optional, but should be no longer than a single line.  If you do manage to get their attention, then they’ll want to continue reading on a little so, your sub-headlines is also going to be important also.

Sub-headline:

A sub-headline should then be written so as to lead the visitor on down the page, that’s what its role is here, once the reader is interested to read on by capturing their attention with the main headline, the sub-headline should take on it’s role of starting to break down what your main headline outlaid, basically the sub-headline subtly moves in to break it down even more, so as the reader will carry on reading through to their benefits, note I said their benefits, always keep in mind you want to come across as it will benefit the reader. Remember,  squeeze page content writing help can be found throughout the Internet if you browse long enough for it, some may vary in detail, but top Internet marketers will tell you that a good sub-headline carriers great importance also, these theories have been tested, so why change something that works.

The benefits:

Give the reader a few bullet points here as to what they’ll get when they sign up to your mailing list. Remember, the visitor that has landed on your squeeze page is not going to just type in their details – you must give them a good reason to do so. Note down in your bullet points what their going to get, make it irresistible for them, remember, the first thing they’ll be asking is…what’s in it for me. Make sure you list benefits and not features, they couldn’t care less about features, they want to know how it benefits them.

Call to Action:

Don’t assume your reader will know what to do, make it quite clear to them what they need to do next to receive your free gift. Some people coming online for the first time may not know what their next move is, so showing exactly what to do will increase your opt in rate.

Opt In Box:

Studies have recently shown that having an opt in box on the right side of your squeeze page and one at the bottom increases opt-ins, also tests show that in certain niches asking for just their email address converts better too. Having said that, if you don’t capture your prospects first name it’s very hard to build on that relationship, so it’s up to you. I prefer to ask for both name and email, that way I can build a relationship. There may be a few that get away, but building a relationship with your subscribers will out way in the end 100% better than the few that got away.

Some other key points here are: try and have a nice bright arrow, preferably red, pointing towards your opt-in box – Make sure that you include a confidentiality notice that you will never sell or rent their details and finally, some people use PPC and others don’t, but if you’re thinking of using Google adwords it’s best to have a privacy policy, Contact us, Terms of use and disclaimers put into place somewhere on the page, it can be at the bottom of the page in small writing – remember if affiliates are trying to promote your squeeze page for you, some of them will want to use Googles PPC and Google do ask for these policies to be somewhere on the page, that’s just some food for though.

Hope that helped you with your question on squeeze page content writing help and steers you in the write direction.

P.S. Nearly forgot , make sure and test your squeeze page out, just as a prospect would do, (by signing up yourself first), to see if everything is being delivered to your email address correctly. If you found this article helpful, please give it a tweet or facebook like or leave a comment and join in on the conversation…

Eamon.